Currently, there are approximately 12 to 24 million e-commerce stores around the world. We’ve gotten so comfortable with online shopping in the last decade that people even get angry when they don’t find what they’re looking for. With the help of digital trends, e-commerce is able to bridge the gap between supply and demand, which has been exponentially beneficial for the growth of trendy menswear.
Before the Internet was easily accessible, menswear had a pretty monotone variety. The average American man usually wore a basic combination of tailored suits, solid t-shirts, blue jeans, and wool coats. Today on the other hand, there are number of trend-driven e-commerce retailers disrupting mainstream men’s fashion, such as Differio.com, while still dodging the fate of 1,500+ U.S. retail stores that filed for bankruptcy last year.
So, how are today’s trendy mens clothing online stores winning the Internet with fashionable menswear threads? It all comes down to being open-minded to the latest digital trends, no matter how bizarre they might seem at the moment. Remember when Instagram first launched and it looked just like any other photo-editing app? You might’ve downloaded just for the image-enhancing features without realize there was an entire social network behind it.
If people are regularly using it, that only means your e-commerce clothing store has an opportunity to capitalize on it. Here are the next hot digital trends that today’s leading stylish men’s clothing online stores (like Differio) are keeping on their radar.
- Augmented Reality (AR)
While many models are still in the prototype phase, augmented reality is a digital trend that’ll indefinitely affect the way we shop for men’s trendy clothing. Most AR products out on the market are currently for gaming purposes, but tech experts are working on using AR for online product visuals and virtual fitting rooms. Some retailers are already launching apps that allow you to try on men’s clothing or shoes by simply scanning your phone over your body.
Drones could be the next tech bots that’ll be delivering your next pair of mens skinny jeans. It’s so imperative for online clothing shops to not only deliver fast fashion styles, but also speedy delivery services. With this high demand for fast shipping, menswear retailers are finding drones to actually be a faster and cheaper alternative for traditional shipment methods. While house-to-house delivery might be far in the future, drones could be useful in speeding up fulfillment centers or even completely replacing the need for warehouse workers.
- Voice-Activated Search
We’re already using bot names, like Siri and Alexa, to tell us the weekly weather forecast, remind us of medical appointments, and update us on breaking world news. Voice-activated assistants are already being developed to improve online shopping for all types of merchandise from makeup to fashion clothes for men.
More importantly, it’s only a matter of time until we may not even need these smart speakers to help us shop for mens streetwear. With up to 40% of U.S. online shopping completed through mobile devices, trendy menswear retailers are looking into updating their mobile retail apps with voice-activated search and checkout options.