Apple Pay Vice President Jennifer Bailey says Apple is “working rapidly” to expand the mobile payments service in Asia and Europe. The service is now available in six countries: Apple’s Report.
The tree of Apple is already yielding good fruits in the shape of introducing new products, new services. At this point, it is pertinent to add that the competition in technological advancement is rapid since its emergence.
A report comes after Apple declared that it is “working rapidly” to expand its mobile payments service known as Apple Pay in Asian and European markets, the company looking for its own interest is making sure that it will be available in all its important operating markets, said Jennifer Bailey, vice president for Apple Pay, in interview with TechCrunch.
China is the first one country in Asia gaining access to the Apple Pay in the market and Singapore is the second one to have access too. But, Singapore is among the latest countries to see an Apple Pay rolled out since the service was introduced last month.
Gearing to make a difference, Singapore saw more expansion of Apple Pay because its service now supports five major banks in Singapore with covering 80 percent of cards.
The United States, Canada, the United Kingdom, and Australia are among those six countries where the Apple Pay service is available. However, Apple has declared that it is decided to plan the expansion of Apple Pay even to Hong Kong very soon, but the company is reluctant regarding next plans for the service in future.
Apple is also looking ahead to bring Apple Pay to countries like Brazil, Japan and to Hong Kong earlier or by the end of this year. However, no time frame has yet been announced for these plans.
Bailey told that we have announced Hong Kong and across the Asia-Pacific region, we’re talking to many partners and banks and evaluating how quickly we can bring Apple Pay to new markets.
China because of its massive population and a huge market for Apple products stand the first Asian market to receive Apple Pay which in those two terms is quite logical. Singapore and Hong Kong are comparatively smaller markets to China similar to the Western consumer markets.
At an occasion, Bailey also added that the first thing they look at, in reviewing whether Apple Pay would expand into a country is its market size for Apple devices. In addition, the usage of debit cards and credit cards is evaluated along with the presence of contactless payment systems.
Apple-dominated markets may put other countries in Southeast Asia at decline-list for Apple Pay expansion partly because cheaper Android smartphones are in abundance in these markets.
In a nutshell, Bailey was found a bit excited about the position that Apple Pay has strengthened its feet in markets where it is available and Apple is looking ahead to add to the list of markets faster than expected.