Ensuring that your brand remains visible and discoverable to the targeted customers is the essence of online marketing. While paid promotions and other strategies do have a big role in that, nothing really can replace the true power of SEO, or Search Engine Optimization. Most brands rely on agencies for digital marketing and SEO Singapore for their requirements, and that makes sense, because this is an aspect that needs expertise, experience and a clear understanding of current market trends.
For conversions, organic traffic and leads
The purpose is to gain organic traffic and keep the leads flowing, because when people looking for relevant products find your company on the top of search results, they kind of gain trust. This often translates into better leads and conversion rates
Working with an agency for SEO starts with the hiring process, and it should be a matter of long-term collaboration.
In this post, we are discussing more on how brands collaborate better with SEO agencies.
- Get a website audit done
Reviewing the performance of your brand and website is the key start to the actual process. SEO is all about setting new targets for traffic and ranking, so your company needs to know the current standing. SEO agencies usually offer a website audit for free, but in some cases, you may have to ask for it. The idea is to have a report, where every aspect that may affect a website’s online presence on search engines will be reviewed. You can expect the agency to focus on both on-page SEO, off-page SEO and other aspects like social media mentions.
- Discuss their approach
Among all things, one aspect of SEO is a constant – change. As search engine tweak algorithms to enhance user experience, the process of SEO changes, and a good agency knows how to follow the trends and get the best for the client’s website. Focus on white-hat strategies is critical, and you know a company knows its job when they are open to discussing their strategies. Find more on how they do basic things like keyword research, what’s their approach to guest posting & link building, how they plan to optimize the site and focus on content creation.
- Be realistic about the process
Before you team with a marketing agency for SEO, you need to know that this is not same as social media ad marketing or pay per click. SEO is all about organic marketing, so any company that claims to take your website on the top of Google in a matter of 5 days is lying. You need to give adequate time to the agency, but discuss that aspect in detail. Typically, it requires at least two to three months before one can expect substantial change in traffic or rankings.
- Seek regular updates
SEO reporting is a real thing. Clients often have no time to actually check the day-to-day working process of the SEO agency they have hired, and the best you can do is to ask for reports. Don’t expect SEO results to change dramatically every week, so reporting is usually a monthly thing. The concerned service will offer a regular report on how the SEO efforts were rewarded by search engines, especially Google.
- Think of the long term
Ideally, you need to find a company that can offer a full stack of online marketing services. They should be able to handle PPC, social media, content marketing, email marketing and other forms of paid marketing processes, if need be. SEO is just a part of your digital strategy, and you will need other components sooner or later. Talk to the agency to know if they can focus on a comprehensive plan and discuss the costs and other aspects accordingly.
To evaluate SEO services, check their profile and diversity in their projects. Ask for a few client references, as required.