What is the AIDA Model? How to Use It?

What is the AIDA Model? How to Use It?

Ever since functional capitalism was adopted as the major economic and political system across the developed world, businesses have been booming for a lot of people. With the “American Dream” being pushed aggressively in the West, people were inclined to get into the business themselves. In the late 20th century, …

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Safety Tips for Extreme Sports

Safety Tips for Extreme Sports

If you’ve ever thought about doing extreme sports, you know that while there is an adrenaline rush in seeking ‌the riskiest adventures, you have to consider safety too. Scaling up a building without a harness isn’t the way to go. Instead, wisdom calls for caution and equipment to keep you …

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