Getting your blog to rank in the top 10 on the SERPs is frustrating at times. But when you finally see your hard work pay off and get your blog in that sweet position where billions of people can see it, that hard work is well worth it. If you are ready to boost your blog’s overall performance, then keep reading for tips on how to get your blog to rank in Google’s top 10.
1. Be Selective About Keywords and Long-Tail Keywords
Not all keywords are created equal. You need to do your research to choose the best keywords that pinpoint exactly what your target audience is looking for. The key isn’t to select the keywords with the most use. Choose the path of medium resistance to help you get a leg up on the competition—about 300,000 pages using the same term instead of 1,000,000 pages, for example. From there, those keywords need to be incorporated into word phrases, known as “long-tail keywords.” You also need to put those keywords into blog titles, meta descriptions, and naturally implemented into the blog content.
2. Understand On-Page SEO
Again, a pivotal factor in high-ranking blogs would be to understand how keywords and other SEO practices, such as link building and authoritative sources work to your advantage. Enrich your posts with media, have an engaging title, put the keyword into the URL, fill in alt image tags and captions when you can, and use the appropriate header tags (h1, h2, h3) when writing the content.
3. Format For Shares
Have you ever noticed how some content just seems to go viral on the internet? The reason is because these blogs are filled with content had creates an opinion and features authoritative content that has evidence supporting a specific claim. This allows people to share you content, respond to it, and discuss it. This is done by generating content with intriguing titles, like “10 Ways to Enhance Conversion Rates,” and having points that are open for discussion.
4. Word Count
First, it’s important to note that there is no “optimal” amount of words for blog posts. In the past, we’ve seen incredibly short content of about 100 words outrank 1,000 word posts, which proves that any length will work as long as it’s written well. However, research has shown that posts which rank the highest usually are the ones that are slightly longer and more in depth. SerpIQ found that a decent length for high ranking content is 1,500 words; and Searchmetrics, found that the average is around 1,285 words.
But the most important thing is the quality of those words. Don’t do keyword stuffing. Develop your ideas well to make the content an enjoyable read.
5. Social Media
Now, what does format and word count have in common with social media? When you create shareable content, you are also simultaneously making content that looks good on social media. This helps you build up an audience on multiple platforms, such as Facebook and Instagram. You can also use these platforms to connect with fans, affiliates, and make social ads to acquire more click-through rates.
Blog posts can be time consuming to create, and thinking up the ideas to keep the blog fresh and new takes time as well. However, these steps to get your blog in a top spot on Google’s SERPs don’t take much time to implement at all. These strategies can definitely help with accelerating your blog’s growth.